You can monitor key insights directly within Aiden on an aggregate level (across all users).

However, it’s also possible to connect your Aiden app(s) to your Google Analytics account — and even to your CRM/CDP! — to gather insights on aggregate and unique user level***.***

Setting this up is recommended if you’d like to assess the impact of guided selling on your webshop, and compare Aiden app users to other website visitors.

We’ll explain how it works in this tutorial. By the end, you’ll have easy access to your very own guided selling impact report!

impact report.png

<aside> 💡 Good to know:

You'll need Google Analytics and Google Tag Manager to set this up. If you're not an expert at either of those, it may be helpful to find someone within your company who is.

In any case, we've tried to make our tutorials as self-explanatory as possible!

As always, feel free to contact our support team directly through [email protected].

</aside>

Set up Google Tag Manager


The steps below guide you through the process of picking up Aiden events with Google Tag Manager.

Step 1: Create Aiden custom HTML tag in Google Tag Manager


  1. In Google Tag Manager navigate to Tags

  2. Click new to create a new tag

    1. new tag.png

  3. Click Tag Configuration and choose Custom HTML as the tag type

    2. tag configuration.png

  4. Paste the following code in the HTML field

  5. Click Triggering and choose All Pages (type: Page View) as the trigger

    3. All pages.png