This is Aiden's publicly accessible privacy policy that outlines all processes related to personal data.
At Aiden, we do everything in our power to protect you and your customer's data. This privacy statement contains information about the data we collect, why we collect it, and how we handle that data.
Aiden is a Platform as a Service (PaaS) that provides innovative digital assistance and advisory technology. Our customers are generally companies that integrate our services in their business operations.
We only ask for personal data when we need it for business purposes, be it our own or a customer’s. Since customers integrate our products in their own software applications, we don’t interact with their end users directly. When customers do share end-user information with us, we always handle that data in accordance with data protection regulations, including GDPR. We don’t use that data for any purposes other than those specifically issued by the customer who provides the data.
Depending on your relationship with Aiden, we can be Controller and/or Processor of your or your customer's data. If you have any questions about these terms or more general inquiries about how we handle identifiable data, you can always contact us at [email protected] or send a written inquiry to:
Feli E-commerce B.V.
Daalsesingel 51
3511 SW Utrecht
The Netherlands
All the personal data we process is lawfully obtained and with a legal basis. The purpose of the information we collect is so we can continue to conduct and expand our day-to-day business, and enable you to use our services. Personal data can also help us to improve our products to fit the needs of our customers.
We process personal data based on a limited set of legal bases: 1) explicit consent (e.g. ticking a box on our website when you want to download product information), 2) signing a contract to receive an Aiden service, 3) a legitimate interest (e.g. web analytics or direct marketing when there is an existing relationship), or 4) we have a legal obligation to do so (such as storing financial billing data for the time period required).
The exact type of data we collect depends on the related product or service. We never collect more data than we need and may ask for additional data at the appropriate time.
When browsing our website we automatically collect data by placing cookies and trusted tracking technologies on your browser. The information we collect helps us maintain and improve our website and business. It usually includes your IP address, browser type, the pages you’ve visited and in what order, and whether you’re a new or recurring visitor.
We use this data to ensure that the website works correctly and store any preferences you may have. It also helps us generate reports on our website user base and usage patterns.
When filling out a web form on our website, you directly interact with us. When you fill out a contact form, send us an email, or subscribe to our newsletter, we hold the right to use the data you provide.