Aiden makes it proprietary guided selling software available to the Controller (the e-commerce business who signs up for our software), who uses it to build guided selling apps and integrates these into its online store(s). The primary goal of these apps is to assist store vistors in finding the products best suited to their needs and requirements. Visitors who use a guided selling app answer a series of questions about the type of product they are looking for, and, in turn receive relevant product recommendations.

To deliver our services, Aiden processes personal data of 2 categories of data subjects: End Users and Business Users. The following personal data is processed for these subjects.

1. End Users

Aiden processes End User data to provide Controller with high level insights regarding the usage and performance of the guided selling applications.

Online identifiers:

• IP address (not stored by Processor)
• Pseudonymized user ID (hashed and stored by Processor for analytical purposes)
• User agent (stored by Processor for analytical purposes)

Behavioral data:

• Products advised
• Purchases made
• Answers provided (optional, if CDP/CRM integration is activated)
• Email address (optional, if CDP/CRM integration is activated)

Behavioral data is stored for analytical purposes (e.g. generated revenue) and only connected to the pseudonymized user ID.

2. Business Users

Aiden processes Business User data in order to grant access to Aiden’s software, to support Controller in using the software, and to provide Aiden with high level insights regarding the usage and performance of its software.

1. First name and full name
2. Email address
3. Web sessions (the number of times a user has visited Aiden)
4. Last seen (the last day a user visited Aiden)