<aside> 👉 Good to know: This feature is not available on the Essential plan. Upgrade to the Professional or Premium plan to use the Squeezely integration.
If you’re using Squeezely as your customer data platform (CDP) you’ll be happy to know that you can connect it to Aiden! After enabling the Squeezely integration, your Aiden apps will automatically send a customer’s answers and their advised products to the Squeezely 360-degree customer profile.
You can use all of this data in many ways. Here are some best practices:
Enrich 360-degree customer profiles
By simply asking the right questions in your guided selling apps, you can learn who your customer is, what their context is and which problem they’re looking to solve.
For example, instead of guessing a customer is a woman because they visited the ‘women’s shoes’ category page once, you can now be sure of their gender because they answered a question on it. Similarly, you can definitively determine their style preferences by creating a “find my style” app in Aiden and looping the provided answers through to the Squeezely 360-profile.
Email customers their advice Activate the customer contact feature and set up a journey in Squeezely to email a customer their advised products. The new Squeezely integration makes this even easier. Aiden automatically sends the collected email addresses to the right place in Squeezely — including the newsletter consent. Simply set up the rest of the journey and triggers in Squeezely and loop the data through to your email platform.
Personalize your website using advised products
Create a product set of advised products and use this set in a Squeezely personalization to promote the advised products elsewhere on your website.
Ready to get started? Follow the steps below to set up your Squeezely integration.
<aside> 🍪 Note: If a customer rejects cookies, Squeezely will not load on your website and the Squeezely integration won’t work. If you use the integration to send a follow-up email, it’s recommended to notify the customer that without cookie consent the email will not be sent.
After completing the steps below, Aiden will send the following events to Squeezely:
|customer answers a question
|customer views advice page
|customer leaves their email address on the advice page
|opt-in is checked when leaving email address
Good to know: All events (except the EmailOptIn event) also contain the Aiden app name. This way you can easily see which events came from which app.
Follow these steps to start collecting Aiden data in Squeezely:
Login to your Squeezely account and go to Data. Scroll down to fields and add the following custom fields:
In Aiden, go to your Settings by clicking on your name in the bottom left corner of your screen. Then go to Integrations and activate the toggle in the Squeezely card.
If you don’t see the Integrations page, you’re probably not an admin, or your on the Essential plan.
It can take up to 10 minutes before Aiden events start flowing into Squeezely.